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2012 Vote

18 Jan

Hyperdisk Marketing logoHyperDisk launches quite a few websites every year. Maybe not a lot compared to some companies, but HyperDisk is not website farm. “We select our clients carefully which means we don’t add a lot each year. We opt for quality versus quantity,” said Steven Seghers, President. And that includes the quality of the relationship as much as the quality of the property and operators.

I was going to post what I thought was the best of the best of HyperDisk websites launched in 2011 but could not decide between the following three sites. I hereby ask you, the voters, to decide. Before you vote, I encourage you to consider other factors like User Experience, Ease of Navigation, how easy it is to find information you want, ease of booking, and innovative use of technology, in addition to the aesthetic value of the site. The finalists are:

St Regis Princeville

Jefferson Hotel

Sea Island

A Masterpiece Make-over

25 Oct
The historic Jefferson Hotel in Richmond, VA.

Image via Wikipedia

Historic Jefferson Hotel in Captures Market Share with Hyperdisk Marketing

Hyperdisk launches redeveloped website and integrated marketing plan for

Richmond, Virginia, Landmark

Irvine, CA, USA –  October 31, 2011 – The Jefferson Hotel, located in Richmond, Virginia, today launched a new website (www.jeffersonhotel.com) that showcases its tradition as an historic Southern luxury destination. The Jefferson is a member of Historic Hotels of America, and is one of only 24 hotels to carry the prestigious Forbes Five-Star/AAA Five Diamond rating.

Hyperdisk Marketing, Inc., the preeminent agency for luxury and ultra-luxury hospitality brands, developed the new website on behalf of The Jefferson Hotel, and has managed The Jefferson’s online marketing efforts since 2004. The new Jefferson Hotel website integrates social media, Web 2.0 technologies, and proprietary applications such as “Customize Your Stay,” which has delivered a 30% increase in ADR (Average Daily Rate) , thereby augmenting bottom-line profitability. The Jefferson Hotel’s conversion-centric website reflects the luxuriousness of The Jefferson along with the history guests experience at the hotel.

Dramatic visuals are employed without the use of Adobe® Flash®, which is known to be detrimental to search visibility and search engine optimization (SEO). Building on The Jefferson Hotel’s dominant position in Search Engine Results Pages (SERP), the new site is completely search-friendly and includes micro-formats programming that enhances search engine visibility. The www.jeffersonhotel.com site is optimized for fast loading on all mobile devices, smartphones, and tablet computers. The incorporation of Google+1 realizes the importance Google’s foray into social media, and the addition of Google Custom Search makes for a more rewarding and user-friendly experience.

“Realizing the rich history of The Jefferson, while also providing a more technologically advanced experience for the visitor, was a priority for us,” noted

Steven Seghers, Hyperdisk president. “One of the most advanced features is hidden to the visitor, however. Hyper-Portal is our proprietary Content Management System (CMS) that allows for updating content on the website in real time with a Microsoft Word®-type of interface. Even the most technically challenged can update pictures, change copy, or virtually anything that the Administrators allow.”

Resources:

BetterLivingGuide YouTube video: http://youtu.be/-UGoNJFH0mE

Google+

Dreams and Aspirations

17 Oct
Luxury district?

Image by IK's World Trip via Flickr

President Obama called it “class warfare.” The Republicans responded by calling the president’s economic policies “rotten.” I am unsure about which one is correct. I do know that there are thousands of people who depend on the wealthier segments of the population in order to provide for their families. I am one of them. My clients are among the most luxurious hotels and resorts in the world. A relatively small segment of people can afford to stay at these properties on a regular basis. The rest of us have to save, sometimes for years, to enjoy being spoiled for a few days.  It takes a tremendous amount of people and effort to provide this type of experience and maintain the assets at such a high level. Most of those people are middle-class or lower, with many of them depending on tips for income. They rely on a steady stream of business and high occupancy rates for meeting their financial commitments and saving for the future. These people are why the team at  Hyperdisk takes very seriously their role in filling those hotel rooms. It is for this reason why it very special when a client provides feedback such as this,

The website is Amazing! There has been a tremendous amount of effort put towards this and it shows.  Chris and I had several conversations about the new look and emotional response from the end-user and our website hits a home run!

For Hyperdisk employees it is about more than room nights and revenue, it is about people’s dreams and aspirations.

GoodNight Foundation gets Support from Hyperdisk Marketing

2 May
Clinton Foundation

Image via Wikipedia

Hyperdisk Joins Preferred Hotel Group in Supporting the Good Night Foundation

IRVINE, CA, UNITED STATES – Hyperdisk Marketing, Inc, a preeminent strategic digital marketing and communications firm, is now a proud sponsor of The Good Night Foundation, a 501(c)(3) non-profit organization that supports organizations focused on health, education, environment and poverty relief, with funding provided by $2 to $4 nightly guest donations at participating hotels. Hyperdisk developed, launched, and provides ongoing emarketing for http://www.goodnightfoundation.org. The goal is to expand The Goodnight Foundation’s presence in hotels throughout the world.

Hyperdisk became involved with The Foundation through Mike Freed, co-founder of The Good Night Foundation and managing partner of Passport Resorts, a Hyperdisk client. “We wanted to do everything we could to assist The Good Night Foundation in reaching donation goals and expand hotel participation to drive global and local charities around the world.” Other sponsors and partners include The Clinton Global Initiative and Preferred Hotel Group.

The Good Night Foundation is the only organization that allows hotels to select local charities to funnel donations to their own communities. To qualify, local donation recipients must be involved in one or more of The Good Night Foundation’s four focus areas of global improvement: health, education, poverty alleviation and the environment.  All grants will be made annually, based on review and approval by The Good Night Foundation’s board.

-xxx-

Media: President Bill Clinton Thanks Good Night Foundation

The Good Night Foundation

Founders:

The Good Night Foundation was co-founded by Mike Freed, managing partner of

Passport Resorts LLC and creator of Post Ranch Inn in Big Sur, California, and Jack

Theimer, president of The Theimer Group, chief executive officer of the private

equity fund HPJ Media Ventures and Clinton Global Initiative member.

How It Works:

Hotels sign up to be members, at no cost. The Good Night Foundation provides materials outlining the program to be distributed to guests at check-in or turn-down. A

$2 to $4 (USD) charitable donation is added to guests’ nightly rate.  From the proceeds, 50 percent is used to help fund worldwide programs selected by the foundation. The remaining 50 percent goes to the local organization or organizations selected by the hotel.  Funds are collected and distributed by The Good Night Foundation. There are no up-front costs for a hotel to join, and minimal administration is required.  Hotels’ guests may opt out of The Good Night Foundation participation at any time during their stay.

The Board of Directors of The Good Night Foundation includes Executive Director

Maureen Raynaud, co-founders Mike Freed and Jack Theimer, Bruce Lindsey, CEO of

the William J. Clinton Foundation and its auxiliary Clinton Global Initiative, Peter

Heinemann, co-founder of Passport Resorts and Brooke Ueberroth, Vice President of

Communications for Preferred Hotel Group

The Power of Local

5 Oct

Even I was amazed at the results produced from Google Local after a site for one of my clients was listed and verified. The hotel is in massive transition and currently only has a one-page website which was developed and launched in less than 24 hours. For those of you who know even a little about SEO, you understand the serious technical difficulties with getting the site ranked. That made Google Local vital in driving any traffic the site might hope to generate. View the graph below and you’ll see the impact of local once the site was verified:

Google Analytics graph of visitor traffic to grandpittsburghdowntown.com

Google Analytics graph of visitor traffic to grandpittsburghdowntown.com

And the site achieved a top ranking under high volume/high value keywords too!

Snapshot of Google Local listings for Downtown Pittsburgh Hotels

Snapshot of Google Local listings for Downtown Pittsburgh Hotels

Grand Pittsburgh Downtown Hotel listed first for downtown pittsburgh luxury hotels in Google Local

Grand Pittsburgh Downtown Hotel listed first for downtown pittsburgh luxury hotels in Google Local

Talk About Production

22 Jun

The following sites were all created, developed, programmed and launched at the same time by Hyperdisk. All are members of Starwood Hawai’i. They were delivered on time and on budget.

http://www.sheraton-waikiki.com/

http://www.sheratonkeauhou.com/
http://www.princess-kaiulani.com/
http://www.sheraton-kauai.com/
http://www.sheraton-maui.com/
http://www.royal-hawaiian.com/
http://www.moana-surfrider.com/
http://www.westinmaui.com/
http://www.westinkaanapali.com/
http://www.westinprinceville.com/

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