There are expected to be over 1 billion people with smartphones by 2013. What impact does that have for mobile marketing and booking room nights at hotels? Take a look a few current statistics:
- nearly 200 million smartphones are currently ready to book rooms
- Over 30% of smartphone users use them to access social media
- Nearly 5% of all hotel traffic is now mobile
And consider this report,
According to the “Deloitte Hospitality 2015: Seven key trends to shape future success” one of the most important factors is technology; and more specifically mobile technology. It states,
“…to be successful in 2015, hospitality companies must invest in technology. The battle to drive bookings through proprietary websites will continue, but all major operators will also develop applications and websites for mobile devices to meet consumer demands.”
Here is what a customized mobile app can do for you:
- Guest service functions
- Pre-arrival and in-room offers
- Integrated social media tools and tracking
- Mobile marketing outreach and targeting
Even with all of this, many hotels have yet to implement a strategy or invest in mobile technology. Market share and more importantly, revenue, could potentially be a risk. Don’t let this happen to you.
Hyperdisk Marketing produce emarketing revenue results for hundreds of high-end hotels throughout the world. We now develop comprehensive mobiel marketing programs that drive sales, improve branding and extend marketing potential.
Contact us if you would like a free mobile marketing analysis sales7@hyperdisk.com
UPDATE: State of mobile just released by comScore
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- Smartphones
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- Mobile usage on track to eclipse desktop usage
