What Should Santorum Do About Google?

In your opinion, what should Presidential Candidate Rick Santorum do to resolve his search results problem?

Luxury in Santa Barbara

Irvine, CA, December 20, 2011 – HyperDisk Marketing is pleased to announce a partnership with Bacara Resort in Santa Barbara, CA. HyperDisk  Marketing is the nation’s most experienced digital marketing agency specialized in hospitality, and has been selected to expand Bacara Resort’s brand and elevate its online presence in the luxury resort market.

HyperDisk  will redevelop Bacara Resort’s website (http://bacararesort.com) to reflect the luxury and laid-back elegance of the resort while delivering the cutting-edge technology and experience that today’s consumers want and expect. Innovations will include HyperDisk’s exclusive and customizable eBrochure, which allows meeting professionals, wedding planners, and leisure guests to create a custom brochure and email it directly from the website to their stakeholders. The brochure arrives as either a PDF or link that in itself is a mini-website delivering only the most pertinent information, pictures, and options relevant to that particular audience. Not only are eBrochures highly personalized, they are green-friendly by reducing carbon emissions, paper and paper waste, and help to limit the use of toxic ink products.

“Selecting HyperDisk was an easy choice for us. They are clearly the subject matter experts for hospitality marketing and most especially, the luxury and ultra-luxury segment in which we operate,” said Barry Caplan, Bacara Resort.

In addition to the new website, HyperDisk will develop and implement a strategic plan that involves multi-layer SEO components, online advertising, portal linking, social media, and reputation monitoring. A mobile website will deliver immediate availability and ease of booking from all mobile devices. “It is our goal to not only gain additional exposure and bookings for Bacara, but to completely dominate the digital landscape regarding luxury accommodations and recreation in the Santa Barbara area and in the luxury segment in general,” stated HyperDisk President Steven Seghers.

HyperDisk has been an innovative marketing agency from its beginnings in 1994, and will be employing advanced techniques for increasing Bacara Resort’s exposure and distribution. One particularly exciting avenue is the utilization of semantic markup ontology as prescribed by Schema.org, the partnership of Google, Bing, and Yahoo.

Resources:

BACARA RESORT & SPA

8301 Hollister Avenue

Santa Barbara, California 93117

http://bacararesort.com

805.968.0100

YouTube: http://www.youtube.com/watch?v=ZyhvZ9zYZtI&feature=related

News: http://www.mydesert.com/article/20111218/LIFESTYLES08/112170331/A-feast-film-comes-coast

Reviews: http://www.tripadvisor.com/Hotel_Review-g32438-d169676-Reviews-Bacara_Resort_and_Spa-Goleta_California.html

Related articles

• A Masterpiece Make-over (hyperdiskmktg.wordpress.com)

2011 Best Hotels in the West

View All Photos < 2011 Best Hotels in the West – Sunset.com.

Congratulations to our clients:

Cavallo Point

Post Ranch Inn

Hotel Teatro

Hotel Vitale

Pacific Edge Hotel

 

 

 

Related articles

• Sneak Peek: Sunset Magazine’s 2011 Idea House (casasugar.com)

Organic Growth Is the Underestimated Opportunity

Image via Wikipedia

Organic Growth Is the Underestimated Opportunity – Ken Favaro – Harvard Business Review Ken makes valuable and far to often missed points. Current customers are a gold mine for you. Can you think of additional ways you can get more business from your existing customers? Another post on a very similar topic (but focused on how social media is ruining customer service) was written by Amber Naslund in her blog Brass Tack Thinking. Looking at her points, are you training your customers to complain rather than reward you with more business?

 

 

A Lesson in Luxury, Bankruptcy, and Revenue Generation

Image via Wikipedia

The Cloister at Sea Island has long been a luxurious escape for wealthy Southern Aristocrats. It is recognized as a 5/5 (meaning Forbes Five Star/AAA Five Diamond) rated property. The resort offers three golf courses and hosts the McGladrey Classic,  is home to Davis Love III, and is widely recognized as one of America’s great golfing experiences.

• Host site of the McGladrey Classic, PGA TOUR Fall Series.
• Top 20 Southern US Golf Resorts, Conde Nast Traveler, 2011.
• Platinum Premier Resort, Golf Magazine, 2010.
• Reader’s Choice Awards, Golf Digest, 2010.
• America’s Top 50 Courses for Women (Seaside), Golf Digest, 2010.
• “PGA Teacher of the Year,” Sea Island Golf Club instructor Todd Anderson, PGA of America, 2010.
• “America’s 50 Greatest Teachers,” Sea Island Golf Club instructors Jack Lumpkin, Todd Anderson, Gale Peterson and Mike Shannon, Golf Digest, 2009.
• “Top 20 Instructors Under 40,” Sea Island Golf Club instructor Jared Zak, Golf Digest, 2009
• Top 100 Courses, Golf Magazine, September 2008 (Seaside).
• World’s 50 Best Golf Hotels, Golf Digest Index, Spring 2008 (US).
• Top Golf Community, Travel + Leisure, 2008.
• Top 100 Golf Resorts, Condé Nast Traveler, 2008.

Luxury homes, for purchase and vacation rental; a luxurious 65,000 square foot spa; two private clubs; and a family focused beach club populate the vast resort located in the low-country barrier islands of Southeast Georgia. One of its most striking features is the Avenue of Oaks leading up the The Lodge at Sea Island, one of the two hotels as part of Sea Island Resorts. To get a more accurate picture of the resort, read what Forbes Magazine once said about it.

“One of the most exclusive enclaves in the United States.”

Like many grand resorts however, Sea Island Resort suffered during the real estate and financial market meltdown. The resort was forced into bankruptcy and was sold to a newly formed company composed of experienced hospitality asset management groups. The new owners immediately hired one of the top hospitality consultancy firms in the world to right the ship so to speak. Realizing direct sales via the Internet was the quickest route to generating revenue and a faster return to profitability, the firm immediately sought a digital marketing agency to revamp Sea Island’s web presence. With one week of preparation and very little information, Hyperdisk produced an innovative brand and tactical marketing plan that included short-term tactics for quickly producing revenue along with a long-term strategic plan for sustained profitability. The consulting team was so impressed that Hyperdisk was virtually hired before the presentation was even concluded. That was in May of this year.

We need to produce revenue now

The pressure on Hyperdisk was intense. Fortunately our team is used to this. Like a fighter pilot who remains calm and relies on his training and equipment in the midst of battle, we focused on what needed to be done and followed the plan. As the most experienced digital marketing firm in hospitality, and potentially all industries, we had been here many times. Search Engine Optimization, or SEO,  work began on the resort’s six websites for increased visibility and exposure that included link building, page titles, increased use of specific words, and reputation management. Simultaneously new websites were being developed that provided a better representation of the resort experience.

This story is continuing….