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There is a lot of talk in SEO circles about the forthcoming changes with Google. I believe much of it is unwarranted however there are far too many firms who try to “game the system” in a variety of methods. Google has always been upfront about their ultimate goal of producing the most credible and reliable search results for their customers. I see these changes as another step toward that goal. Optimizing a site for the best possible ranking on high value searches has basic parameters which everyone implements. It is beyond those basic parameters where the true measure of how effective, and professional, your optimization program is. As is the case with this recent announcement from Google, they always provide notice and guidelines well ahead of time if you know where and what to look for. It is the experience of the search marketing team at HyperDisk that allows our clients to be out ahead of their competition while remaining well within Google’s good graces.
The bottom line is that you can have an aggressive search optimization program as long as you follow Google’s recommendations.
Our focus at HyperDisk has always been on long-term sustainable marketing. Those who choose, or have chosen, to incorporate questionable optimization tactics for immediate impact will now get their just due. Those are the ones who should be worried about Google’s upcoming changes. And rightly so. Contact me for a free analysis of your site you are concerned that it might be penalized or are not completely confident that your search marketing partner is well within Google standards. I will be happy to provide with a detailed report using outside objective resources.
Google plans to penalize ‘overly optimized’ sites | Digital Media – CNET News.
Enjoyed the commentary from Steve and was ‘amused’ by the artilcle. Having been involved in SEO and Searh for a number of years and working some tricks here and there, I have found the best trick is great content and following good practices wins in the long run. Thanks Steve for reinforing and countering the lasted media maven who is creating drama.
Thanks Jack, and I’m glad you agree and see my point. Google is always protecting the brand. Search results that aren’t what people want endanger Google’s credibility. There have been far too many who have used link farms, keyword packing and other “black hat” tactics (re: J C Penny over the holidays in 2010 is a great example) in their attempts to gain higher visibility without doing the necessary, and sometimes more challenging, work.
I appreciate the feedback.
Steven