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Historic Jefferson Hotel in Captures Market Share with Hyperdisk Marketing
Hyperdisk launches redeveloped website and integrated marketing plan for
Richmond, Virginia, Landmark
Irvine, CA, USA – October 31, 2011 – The Jefferson Hotel, located in Richmond, Virginia, today launched a new website (www.jeffersonhotel.com) that showcases its tradition as an historic Southern luxury destination. The Jefferson is a member of Historic Hotels of America, and is one of only 24 hotels to carry the prestigious Forbes Five-Star/AAA Five Diamond rating.
Hyperdisk Marketing, Inc., the preeminent agency for luxury and ultra-luxury hospitality brands, developed the new website on behalf of The Jefferson Hotel, and has managed The Jefferson’s online marketing efforts since 2004. The new Jefferson Hotel website integrates social media, Web 2.0 technologies, and proprietary applications such as “Customize Your Stay,” which has delivered a 30% increase in ADR (Average Daily Rate) , thereby augmenting bottom-line profitability. The Jefferson Hotel’s conversion-centric website reflects the luxuriousness of The Jefferson along with the history guests experience at the hotel.
Dramatic visuals are employed without the use of Adobe® Flash®, which is known to be detrimental to search visibility and search engine optimization (SEO). Building on The Jefferson Hotel’s dominant position in Search Engine Results Pages (SERP), the new site is completely search-friendly and includes micro-formats – programming that enhances search engine visibility. The www.jeffersonhotel.com site is optimized for fast loading on all mobile devices, smartphones, and tablet computers. The incorporation of Google+1 realizes the importance Google’s foray into social media, and the addition of Google Custom Search makes for a more rewarding and user-friendly experience.
“Realizing the rich history of The Jefferson, while also providing a more technologically advanced experience for the visitor, was a priority for us,” noted
Steven Seghers, Hyperdisk president. “One of the most advanced features is hidden to the visitor, however. Hyper-Portal is our proprietary Content Management System (CMS) that allows for updating content on the website in real time with a Microsoft Word®-type of interface. Even the most technically challenged can update pictures, change copy, or virtually anything that the Administrators allow.”
Resources:
BetterLivingGuide YouTube video: http://youtu.be/-UGoNJFH0mE
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Tags: Content Management System, Google, Jefferson Hotel, Search engine results page, Web 2.0, YouTube
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