Even I was amazed at the results produced from Google Local after a site for one of my clients was listed and verified. The hotel is in massive transition and currently only has a one-page website which was developed and launched in less than 24 hours. For those of you who know even a little about SEO, you understand the serious technical difficulties with getting the site ranked. That made Google Local vital in driving any traffic the site might hope to generate. View the graph below and you’ll see the impact of local once the site was verified:
And the site achieved a top ranking under high volume/high value keywords too!