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I am asked nearly every week, “When should I redevelop my site?” The short answer is now unless it was done within the past year or so. It is an investment in time, resources and budget. The ROI you get for it makes it very much worthwhile as you can see in the article link below. The longer, more complex answer is for you to ask yourself several questions.
- Have I budgeted for a new site or can I transfer funds from another budget item or items in order to fund a redevelopment?
- Have I carefully analyzed the performance of my current asset and compared it to what I should expect given the data points in the Forrester Research article? (note – I do a 100 point review of a website to compare it to your online and offline comp sets in terms of traffic, conversion opportunities, data capture, the monetary value of your organic search results, etc.)
- What time frame do I want or need the new site to launch? If it is late in the year and you haven’t budgeted for it, you might as well wait for next year’s budget for example.
I hope this helps you determine whether you need to redevelop your site or not. If it doesn’t or if you still have questions, please contact me. I’m more than willing to help you and provide further tools (all free and online) for you.
Update: I realized this morning that this post should be connected to my prior one about Persuasive Design. In that post, there is significant and reliable data demonstrating an increase of PROFIT by as much as 600%.
Mobile is affecting, or more accurately has affected marketing as much or more than social media has over the past 18 months or so. And there are so many options available requiring a lot of important decisions to be made that have considerable monetary impact. Do I create a mobile specific site? Do I need an app? Is might site optimized for all of the various mobile platforms now available? Or will be available in the next 18 – 24 months? How does it affect my search marketing program?
What is responsive design? Why would you need a website built with responsive design? How will it benefit you? What are the costs involved? Should I redevelop my site with responsive design now? I’ll answer a few more in coming posts. Right now though, you need to learn as much as possible about responsive design starting with this article.
Important note: HyperDisk Marketing, Inc., a leader in digital marketing with nearly 20 years of experience with over 2,000 clients,the company for whom I work, has been building responsive websites for over 5 years. Contact me for a free consultation email@example.com
Content marketing has been discussed ad nauseum over the past year or more.
CONTENT IS KING!
IMPROVE YOUR CONTENT FOR BETTER SUCCESS!!!
GOOGLE WANTS CONTENT!
Enough already! We get it!!
Few are talking about the dangers of content marketing. And it appears there is cause for concern as major sites have been recently penalized by Google for spam content. Here are a few tips if you are using third parties to provide content to your site to help keep you in the safe zone.
1. Review content before making it live on your site.
2. Use a tool such as the SEOQuake plugin to analyse the content for keyword density.
3. Only use content from reliable and professional sources
What other suggestions do you have to keep the Google police from putting your site in jail?
Increased revenue is one thing and increasing bottom line profit is quite another. Did you know that increasing your conversion rate is integrally tied to increasing your profits? And a 600% increase in profit is nothing to scoff at is it?
Finally, your site is finished. All of the hard work creating a site plan that provides an excellent User Experience (UX); collecting, auditing, and cataloging content; scouring copy for errors and making sure it is optimized for search without being spammy; writing all of the background programming including the very latest in semantic markup and micro-formats; has paid off and the site is ranking on page one across a deep swath of long and short-tail keyword phrases. You and your team are “high-fiving” and smiling broadly as you prepare your first performance report.
THEN IT HAPPENS!!
WHAT??? WHERE DID MY RANKINGS GO?????
Untapped potential Online video is a new area for travel sellers to explore when it comes to reaching new potential clients. According to Google, 89% of leisure travelers watch video online and 21% use online video for travel planning. Travelers watch video during all phases of their travel planning.Of those who book after watching an online video, 58% did so after watching a trip review from an expert. And there’s even better news: 74% of those convinced to book after watching a video were affluent travelers.